Email Marketing

Email is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation.

The longer life-span of emails in comparison to social posts means there is more time for businesses to leverage on making a sale or closing a deal. With a current estimate of 100 billion business emails being sent every day, this number of business email accounts is expected to rise to 4.9 billion by 2017.