Content syndication

Content syndication is the process of distributing your content in a range of ways to reach your target audience.B2B marketers use it so their content has a bigger impact on lead generation. It can be a vital part of prospecting and engaging with leads, and provide them with huge value.In many ways, it’s a combination of content marketing and sales prospecting.Popular methods of B2B content syndication include telemarketing, cold email, cross-posting content on LinkedIn, and running PPC ads.

Most marketing teams rely on their buyer persona searching for a relevant query, then visiting their article. From there, they've set up an email capture to qualify the reader, and the lead gets nurtured in an ongoing email campaign.